From the trading floor to the training floor.

Built on curiosity, not a script.

I've always had an affinity for how the human body works and reacts to training stimuli — what makes it adapt, what holds it back, and why two people can respond so differently to the same programme.

After a career at Shell, I made the decision to focus fully on sport and coaching. It started with CrossFit and strength & conditioning, and Hyrox followed naturally once I saw how well it rewarded athletes who trained with a real plan instead of just working hard.

That's still the core of how I coach today: understand the athlete in front of me, test what actually matters, and build a programme around real data — not a generic template.